As of 10/2018

Data Protection Notices


For Hansgrohe SE, Auestr. 5-9, 77761 Schiltach and Hansgrohe Pte. Ltd., 69 Mohamed Sultan Road, Singapore 239015 the protection of personal data is of great importance. We collect, process and use your personal data exclusively (a) based on and within the scope of the relevant statutory provisions or (b) with your individual declaration of consent. Below we would like to inform you of the processing we engage in, as permitted by law, to the extent that the need for your express declaration of consent is not referred to.

When you call up the offers on our websites, we briefly collect and store the following user data in order to enable your use: your identification features (your IP address, where applicable user names and passwords), details on the beginning, end, nature and scope of your use as well as details regarding your type of browser and operating system. This is a technical process which is required when you call up websites in WWW. The same applies if you access content from our newsletters (except where allowed otherwise, our newsletters are sent only upon your request and with your express consent).

Personal Data Voluntarily Provided by You

Contact forms, e-mail and post
When you voluntarily submit personal data to us such as names, title, e-mail or postal address, phone numbers, personal messages, etc. via contact forms on our websites, or via e-mail or other mail, we will store and use this information for the purposes of providing the particular service requested (e.g. sending the information requested, answering technical or other queries, responding to your website feedback).

Application form
You can use an application form on our website to apply to carry out activities (e.g. a job, dissertation, training) at a Hansgrohe group company in Germany. We will pass on any personal data provided by you via the form (including document attachments) to the German company advertising the position. This is for the sole purpose of implementing the application procedure. Once we have forwarded your personal data, we will delete it immediately. The company advertising the position will delete this information within six months of conclusion of the application process. In each case, this applies on the condition that there is no legal obligation to store the data for a longer period.

Showroom locator
You can use the showroom locator on our website to send a contact request to the dealer of your choice. We do not check the information submitted by you, but we pass on your enquiry directly to the dealer, who then obtains the information submitted by you, including your personal data. Once we have forwarded this information, we will delete it from our system unless you wish to take part in the dealer’s evaluation or unless we have a legal obligation to store it for a longer period.

Dealer recommendation
If you use our “dealer recommendation” function, we will save the e-mail addresses, mobile telephone numbers and names that you enter for the sender and recipients, as well as any message entered by you to send the message. Once the e-mail has been sent, we will delete the personal data immediately unless we have a legal obligation to store it for a longer period.

If you use our e-card function, we will save the e-mail addresses and names that you enter for the sender and recipients, as well as the message entered by you and your IP address to send the message. Once the e-mail has been sent, we will delete the personal data immediately unless we have a legal obligation to store it for a longer period.

Newsletter / e-mail marketing
If you have signed up for our newsletter, you will receive regular updates on the Hansgrohe company and the hansgrohe and AXOR brands. This includes information on the products, background stories, competitions, sponsoring, etc. You can select your preferences on the sign-up form. We use double opt-in for the sign-up process. Once you have subscribed via the form, you will receive an e-mail from us with a link. Click on it to confirm you are the rightful owner of the e-mail address and want to receive newsletters from Hansgrohe in future. If you have sent us this at an earlier stage, you may not receive another notification e-mail. Once confirmed, you will receive newsletters from Hansgrohe and its hansgrohe and AXOR brands. You can unsubscribe from these marketing messages at any time. To do this, click on the “Unsubscribe” link, which can be found in every newsletter. Contents viewed in the newsletter may be personalised and tailored to your interests. The personalisation is based on the information you share with us. If you would like to object to the processing of your personal data and there is no direct opt-out mechanism available, please contact us at

Using your personal data
Your personal data will only be used for advertising purposes without your express consent within the strict limits provided by law. You will not be contacted via e-mail or phone for advertising purposes without your express consent. Based on and within the scope of our legal powers, we process and use the following personal data voluntarily provided by you to the degree required (1) for the purposes of advertising our own services or (2) to transmit this data to Hansgrohe group companies for their advertising: your affiliation to a group of people (e.g. your status as a Hansgrohe customer or prospective buyer), name, title, academic degree, job title, branch or business title, address, e-mail contact details (but not your phone contact details) and year of birth. For the purposes of advertising our own services, in addition to this information we also store and use any other data that we have legitimately obtained. Where we transmit the aforementioned data to group companies associated with us for their advertising purposes, these companies are legally obliged to inform you that they have obtained the data from us (through a notice to this effect in the promotional material, etc.). In such cases, we store information about the source and recipient of the data for a period of two years. You may object to the use of your personal data for advertising purposes at any time. 

Information on User Behaviour

As we strive to optimise our offers and our advertising to meet our customers’ needs, we require information on the general utilisation behaviour of our customers. For this reason, using the user data that has been permissibly collected by us in order to allow your utilisation of our website offer, we create user profiles with the aid of pseudonyms. That is to say, we replace with an abstract feature all details in the utilisation data which could allow any conclusions to be drawn as to your identity (such as IP address, user names, passwords). There is no combination of the user profile with data on your person nor any use for other purposes. You may object to the use of your personal data to create user profiles at any time by contacting us at the address given below.

This website uses Google Analytics, a web analytics service provided by Google Inc. („Google”). Google Analytics uses „cookies”, i.e. text files that are stored on your computer, enabling an analysis of how you use the website. The information generated by the cookie about your use of this website is usually transmitted to one of Google's servers in the USA, where it is stored. However, if IP anonymisation is activated on this website, your IP address is abbreviated beforehand within EU Member States or in other states who are party to the Agreement on the European Economic Area. Your full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. On behalf of this website operator, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website and internet usage for the website operator. Google will not associate the IP address transmitted by your browser within the scope of Google Analytics with any other data held by Google. You may prevent the storage of cookies by selecting the appropriate settings in your browser software. However, please note that if you do this, you may not be able to make use of the full functionality of this website. You may also prevent the data generated by the cookie, and related to your usage of the website (including your IP address), being captured and processed by Google by downloading and installing the browser plug-in available via the following link: In view of the discussion surrounding the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension „anonymizeIp()” and that consequently IP addresses are further processed only in an abbreviated form to exclude a direct link to persons.

Further, we are using Google Analytics in order to analyse data from AdWords and Double-Click-Cookies for statistical purposes. If you do not wish this, you may deactivate this in the ads preference manager. Closer information to the terms of use and on data protection you will find under or rather under

Access to the Information Storage of your Terminals (use of cookies)

We use cookie technologies without your prior consent only in order to enable your utilisation of our website offers. Cookies are text files which contain information inter alia for identifying visitors who repeatedly use our websites. They are stored on your terminal and retrieved by us from there. During this processes we do not collect and store any personal data without your express prior consent, in particular we abbreviate your IP address so that no reference to your person can be established. Additionally, we collect and store only details on options selected by you (e.g. language version, country pages, B2B respectively B2C offers), product IDs from wish lists or download centre, frequency and duration of the site visit etc. You can configure your browser settings at any time, should you not wish to receive cookies or in order to delete them from your terminal. If we wish to use cookies for optimising our offers and advertisements to meet demand, we will request your prior consent thereto.

External Service Providers

We are partially assisted in the collection, processing and use of personal data by selected service providers which, in accordance with their assignments, act strictly according to our instructions and which are validated by us before commencing their activities and subsequently monitored on a regular basis.

LinkedIn Ads

The LinkedIn Insight tag enables the collection of usage data. This data is encrypted. LinkedIn does not share any personally identifiable information with the owner of the site, but only aggregated reports about audience and ad performance.

More information:
Advertising Policy
Privacy Policy

Deletion of Data

Unless otherwise stated in these data protection notices, we delete your personal data at the latest three months after original reason for retaining it has passed, unless we are under a statutory obligation to retain it further.

Your Rights and Contact Persons

Besides the aforementioned rights, you may at any time demand information on the data stored about you as well as the correction or deletion of incorrect data. Please address your objections, questions, requests for information or deletion, complaints and the like to:

Hansgrohe SE
Ingo Lorenz
Auestr. 5-9
77761 Schiltach

Related links:

Tynt tool
Browser plugin for preventing data collection
Ads Preference Manager
Google Analytics Terms of Use
Google Analytics Privacy Policy

Data minimization

We store personal data according to the principles of data avoidance and data minimization, and only as long as it is necessary or legally prescribed (legal storage period). If the purpose of the information collected no longer applies or if the storage period expires, we block or delete the data.

Your rights to information, correction, blocking, deletion and objection You have a right to information about your personal data stored and a right to correction, blocking or deletion of this data. Exceptions: It concerns the prescribed data storage for business transactions or the data is subject to the legal storage obligation.

You can revoke your consent to the collection, processing and use of data at any time with effect for the future. For this purpose, please send an e-mail to

We are at your disposal for further questions regarding data protection and the processing of your personal data. You can contact us at the e-mail address or at the contact details given in the legal notice.

To be able to consider data blocking at any time, it is necessary to keep the data in a lock file for control purposes. If there is no legal archiving obligation, you can also request the deletion of the data. Otherwise we block the data if you wish.

Changes to our data protection declaration

In order to ensure that our data protection declaration always complies with current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the data protection declaration has to be adapted due to new or revised services, for example new service features. The new data protection declaration will then take effect the next time you visit our website.

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