AXOR inspires and assists leading architects and interior designers, top planners and builders, and the design-savvy public to shape uniquely expressive water-related spaces. As part of the new "Make it yours!" campaign, AXOR is exploring unique renovations, luxury hotels and original concepts that underscore the diversity of individual design. Personalization is a growing trend in society, and nowhere is this more apparent than in our homes. Each room is now a stage for self-expression, and the bathroom has become a customizable spa in which we find personal moments of freedom. The standard of modernity, mass production, is no longer sufficient. Today’s luxury emerges from the art of distinction—created from personalities, for personalities.