13/10/2016

AXOR Montreux: Authenticity in Perfection

Mixer AXOR Montreux single lever basin mixer

New Classic Product Assortment for Bath and Kitchen

Drawing from an era of increasing prosperity and dynamic modernization, AXOR and the Stuttgart-based Phoenix Design Studio have created a bath and kitchen collection in the style of the first industrially manufactured fittings. With authentic forms and defining design features of the early 20thcentury, AXOR Montreux is an iconic collection that stylistically reflects on a time of scientific and cultural change. Functionally, it delivers the highest qualitative standards and acknowledges the technological advancements of the age. AXOR introduces its newest classic collection at the Interieur Kortrijk in Belgium from October 14-23.

„The style and industrial production methods of the early 20th century still hold value today. We have re-interpreted these features with great precision and workmanship to offer our customers the best in design and functionality – in the bathroom and, for the first time, in the kitchen“, Silke Giessler, Head of AXOR Brand Marketing, comments on the market launch. The Evolution of Industrial Design Reminiscent of the archetypical design of the first industrially manufactured bath and kitchen fixtures, AXOR Montreux is characterized by additive forms and charming stylistic detailing. Industrial design elements, such as pipes and valves, were not only combined with classical details (e.g. delicate cross handles and ceramic inlays), but also with contemporary lever handles. A unique reminiscence of this time also includes a bridge variant of the three-hole washbasin mixer. With cross handles and authentically labeled ceramic inlays it is a genuine reminder of the first industrially manufactured fittings. Technologically Advanced Functionally speaking, AXOR Montreux stands for technological advancement: state-of-the-art technology and engineering turn taps, shower pipes and accessories into charming and innovative re-interpretations of the 20thcentury without compromising comfort. The first classical kitchen taps from AXOR allow for maximum operability around the sink with swivel and pull-out spouts. In the bathroom, taps with lower and higher spouts now accommodate different comfort zones. Ease-of-use is also evident in the new AXOR Montreux Showerpipe: operating elements for overhead and hand shower are separated with ergonomic lever handles. Authentic, precise design and state-of-the-art industrial manufacturing processes characterize the new bath and kitchen taps; the latter is evident in the distinctive finishes that the collection is available in: chrome and nickel. Nickel is applied using the highly intricate PVD (physical vapor deposition) technology, by which a coating is applied in a vacuum using steam. This leaves the fixtures extremely scratch and abrasion resistant.

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