A newcomer to São Paulo’s luxury hotel scene, Rosewood São Paulo has already become one of the city’s most exciting destinations. Spearheaded by entrepreneur Alexandre Allard, and designed by leading international figures including the Pritzker Prize-winning architect Jean Nouvel and visionary artistic director Philippe Starck, Rosewood São Paulo is a love letter to Brazil. Set in a former hospital, Matarazzo Maternity, the hotel is the centerpiece of the Cidade-Matarazzo enclave, a 30,000 square meter complex of historic buildings that is set to become Brazil’s largest upcycling project.
Jean Nouvel preserved the site’s storied architecture while adding new elements, including the hotel’s ‘vertical garden’ tower. Containing over 160 guestrooms and 100 purchasable suites, the tower presents a stunning, trellised alternative to the city’s skyscrapers. For the hotel’s interiors, celebrated visionary Philippe Starck worked with dozens of local artists and artisans to create one of the largest collections of original artworks in the city.
In line with the Rosewood Hotel Group’s “Sense of Place®” philosophy, wherein the character of a locale is woven into the hotel’s identity, Rosewood São Paulo’s design draws inspiration from Brazil’s roots. Starck collaborated with a group of 57 Brazilian artists and artisans, who were commissioned by the Rosewood Group to approach the property as a once-in-a-lifetime art project. Adhering to just one guideline - that their creativity must respect the past and point to the future - the coterie produced over 450 works, from graffiti-inspired paintings to carpet threaded with local wildlife motifs.
In the bedrooms, guests will find highly polished wood and other luxurious materials. Bathrooms of white marble find balance in warm wood accents and, of course, the AXOR Starck collection in Brushed Bronze.
Inspired by the primitive hand pump, AXOR Starck is perfectly in keeping with the hotel’s aesthetic principle of balancing past and future. The AXOR Starck washbasin faucets encase an ultra-slim cartridge to regulate the flow-rate, while the choice of pin handle for Rosewood São Paulo conveys a rational, reduced appearance. At the bathtub, the archetypal form becomes a towering, freestanding mixer with exceptional function, accentuated by the AXOR Starck thermostat and baton hand shower. Coordinating the collection in Brushed Bronze, Starck has developed an elegant palette for the Rosewood São Paulo bathrooms, creating an atmosphere of calm and comfort in which guests can truly relax.
