Milan, April 2018. AXOR is a pioneer in the creation of avantgarde, technologically superior designer objects for luxury bathrooms and kitchens. The brand’s luxurious faucets, showers and accessories are the very embodiment of perfection in design, craftsmanship and functionality. In this way, for more than 25 years now, products that are more than just the combination of form and function are created: perfectly developed and constructed designer objects found in the world’s most luxurious bathrooms and kitchens and conceived in collaboration with internationally acclaimed architects and product designers, such as Philippe Starck, Antonio Citterio and Jean-Marie Massaud. On the occasion of its 25th anniversary, AXOR is presenting at the Salone del Mobile with its design partners from the very beginning, Phoenix Design from Stuttgart, AXOR MyEdition – a new dimension of customization – in the center of the world’s design scene. Perfection in design and detail For 25 years, AXOR has been instrumental in shaping the evolution of the bathroom with the creation of avantgarde one-of-a-kind products and collections – some of which are considered among the most important icons of bathroom design to this day. One example is the AXOR Starck collection, which introduced a new way of controlling the flow of water with its archetypal joystick handle. The AXOR Citterio collection is a masterpiece of 1930s neoclassicism. The characteristic features of the faucets are their angles, edges and distinctive flat surfaces, which reflect light perfectly. The AXOR Massaud collection sets new benchmarks when it comes to a primordial water experience. Implemented with the highest levels of technical expertise, water flows like a natural waterfall from the sculptural shelf with integrated faucet for the sink or bath tub. Perfection in craftsmanship and functionality The uncompromising claim to perfection in design, craftsmanship and functionality is reflected in the resource-efficient AXOR Starck Organic collection, for example. Thanks to a new spray mode, it offers an innovative solution for the responsible use of water while generously enveloping the skin. AXOR Starck V is the pinnacle of the AXOR faucets, and stands out thanks to its movable and detachable spout made of organic crystal glass and porcelain. The spout can also be easily replaced with the elegant glass-cut varieties introduced in 2015. Perfect craftsmanship and functionality are also found in the shower: introduced in 2017, the AXOR ShowerHeaven 1200 and AXOR overhead shower 350 are an expression of a new dimension in showering. An unprecedented shower spray gently envelops the skin, completing the luxurious shower experience.
“The great style variety of the AXOR product range invites the question of what is inspiring to an individual. To find one’s own, individually perfect solutions for the design of a luxurious bathroom or kitchen. No matter what the AXOR customer chooses: an uncompromising claim to perfection in design, craftsmanship, and functionality extends through our entire portfolio of faucets, showers, and accessories,” explains Olivier Sogno, Vice President Brand Management, Hansgrohe SE.