Milan, April 2018. The AXOR brand has been personalizing bathrooms for 25 years. Roughly 2,000 products, all unique in their philosophy, their mode of creation, and their style, comprise today’s product range. Innovative, timeless icons at the sink, in the shower, in the bath tub. From classic to avantgarde, the combination of AXOR collections , programs, and customization services offer numerous possibilities to express one’s own personality. The result is customization at the highest level in the bathroom. It all started with the AXOR Starck collection – at home in the world’s designer bathrooms for more than two decades. On the occasion of its 25th anniversary, at the Salone del Mobile, the AXOR brand is presenting the AXOR MyEdition – a new dimension in customization – designed by Phoenix Design.

THE REFINEMENT OF THE SPECIAL: AXOR FINISHPLUS SURFACE FINISHES

The fulfillment of personal desires through custom interiors, that is luxury. The 15 exclusive surfaces available through AXOR FinishPlus set new standards. From “Polished Gold Look” to “Brushed Black Chrome,” all of them are brilliant surfaces owing their robustness and longevity to production at the highest technical level. From single pieces to large quantities, AXOR FinishPlus surface finishes have character. Every color is the result of intensive development and refinement in AXOR's vacuum chambers. An electric arc is discharged in a high vacuum, combining gases with zirconium. The mixture meets the chrome surface of the faucet and gives the surface an undreamt-of brilliance and new color. In addition, more resistance through an up to 0.3 μm-thick additional layer. This makes the faucet more resistant to scratches and cleaning materials, or the salt of the sea air.

FROM THE UNIQUE TO THE PERSONAL ONE-OF-A-KIND: AXOR SIGNATURE

AXOR turns a unique bathroom faucet into a personal, one-of-a-kind product. Thus, for example, desired colors beyond the AXOR FinishPlus color palette, length, or labeling according to individual specifications are possible: customizable through the AXOR Signature Service. Tailored to the needs and tastes of the customer – be it the distance from the wall to the sink that requires an extension, or the desire to modify the handles. Nothing stands in the way of applying one’s own initials to the faucet – the AXOR experts use precise craftsmanship and state-of-the-art technology to express one's own personality in the bathroom.

A PERSONAL STATEMENT IN THE BATHROOM: AXOR MYEDITION

At the 2018 Milan Furniture Fair, for the first time, AXOR presents a new dimension in customization: AXOR MyEdition. The clean, linear design creates a great stage for self-realization and personal creativity. Presented with a variety of panels that can be made from exclusive materials such as metal, wood, marble, or leather. Combined with the AXOR FinishPlus color range, the lowest denominator for a one-of-a-kind product. Available starting October 2018. “The great style variety of the AXOR product range invites the question of what is inspiring to an individual. To find one’s own, individually perfect solutions for the design of a luxurious bathroom or kitchen. No matter what the AXOR customer chooses: an uncompromising claim to perfection in design, craftsmanship, and functionality extends through our entire portfolio of faucets, showers, and accessories,” explains Olivier Sogno, VP Brand Management, Hansgrohe SE.

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