The AXOR talk. Customization megatrend.
During the second AXOR talk at ISH, Jeanette Huber from the Zukunftsinstitut, Frankfurt-based architect Bernd Hollin and Eva Herrmann, manager of Düsseldorf boutique hotel “The Fritz” discussed the challenges associated with customization. The talk focused on hotel bathrooms.
Journalist and design critic Thomas Edelmann was in the audience. His article sums up the different perspectives of the three panelists in attendance.
Opportunities presented by customization.
Architect Hollin pointed at the possibility of “evoking worlds via structural substance” and showed examples from his long-term collaboration with Lufthansa, for whom he designed his business lounges and first-class areas in the A380.
Interior design provides differentiation.
To stand out from the competitors, Herrmann “gave priority to the design” at her establishment. The interior design is by Dutch designer Vivian van Schagen, and is dominated by wood and marble. The rooms feature black, white and gold, with radiant gold AXOR faucets in the bathroom.
© Soenne Fotografie
“Conflict between customization and identity.”
Architect Hollin is more interested in the “conflict between customization and identity” as he builds spaces for brands which – apart from brand differentiation through their surface finishes – also rely on the recognition of the brand platform.