08/06/2017

AXOR opens project showroom in Hamburg’s stilwerk.

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Hamburg’s New Address for High-End Bathroom Design

Schiltach/Hamburg, June 2017. On 8 June 2017, AXOR opens the doors at its new address in the heart of Hamburg: spread over 11,000-square metres, stilwerk in the city’s harbour is the perfect setting for AXOR’s new project showroom. The concept centre offers an exclusive and wide range of design products, and brings together sophisticated interior design and lifestyle accessories under one roof! From Monday to Saturday, architects, interior designers, bathroom planners and design-conscious consumers can be inspired by the AXOR brand’s elegant taps, showers and accessories. AXOR consistently strives for perfection when it comes to design, craftsmanship and functionality. This results in products that are more than just a combination of form and function: created in collaboration with some of the world’s most prestigious architects and product designers—including Philippe Starck, Antonio Citterio and Jean-Marie Massaud—these products are perfectly developed and engineered design objects that can be found in the world’s most luxurious bathrooms and kitchens. And now also at the famous interior design centre’s flagship store along the Elbe river.

“With the opening of our project showroom inside Hamburg’s stilwerk, we are now, for the first time, represented outside our headquarters in the Black Forest in one of Germany’s most important capitals of design; this makes it possible for us to maintain an ongoing and inspiring dialogue with architects, interior designers and design enthusiasts,” explains Stefan Hoske, Senior Consultant for Architecture and Design at Hansgrohe Deutschland Vertriebs GmbH. Alexander Garbe, owner and Managing Director of stilwerk adds, “With AXOR we have found the perfect partner for individual bathroom fittings. Following our first meeting at the Elle Decor ‘Be Original’ exhibition last year, we developed a mutual enthusiasm for each other’s concepts and became convinced that AXOR’s exclusive products will be a wonderful addition to the stilwerk portfolio.”

PERFECTION IN DETAIL AND DESIGN

For more than 20 years now, AXOR has been instrumental in shaping the evolution of the bathroom with the creation of avant-garde pieces and collections – some of which are considered among the most important icons of bathroom design to this day. One example is the AXOR Starck collection which introduced a new way of controlling the flow of water with its archetypal joystick handle. The AXOR Citterio collection is a masterpiece of 1930s neoclassicism. The characteristic features of the taps are their angles, edges and distinctive flat surfaces, which create a perfect stage for the reflection of light.

PERFECTION IN CRAFTSMANSHIP AND FUNCTIONALITY

AXOR’s uncompromising claim to perfection in design, craftsmanship and functionality is also exemplified in its resource-saving AXOR Starck Organic collection. In addition to their sculptural design, these taps generously moisten the skin thanks to a new, wide shower-like spray and an innovative solution for the responsible use of water. AXOR Starck V is equally stunning: its removable swivel spout made of organic crystal glass or porcelain reveals water at its most beautiful stage. The brand’s showers also boast perfection in craftsmanship and functionality: the AXOR ShowerHeaven 1200 and AXOR overhead shower 350 introduced in 2017 take showering to a new dimension. An extraordinary, new mist-like shower spray, PowderRain, gently envelops the skin, completing this luxurious showering experience.

“We are very pleased to be contributing to stilwerk’s portfolio of brands as the partner for individual bathroom fixtures. With our wide range of designs and styles, we are a valuable addition to the interior design centre’s curated collection of brands,” explains Silke Giessler, Head of AXOR Brand Marketing.

ABOUT STILWERK

stilwerk presents an exclusive range of design and unites interior décor, furnishings and lifestyle accessories under one roof. From classic to avant-garde; from kitchen to home office. With its three locations in Berlin, Dusseldorf and Hamburg, and more than 1,000 premium brands, the stilwerk concept is internationally unique. Renowned manufacturers and select interior designers are represented with their own shops; changing pop-up stores round off the concept. The stilwerk brand celebrated its twentieth anniversary in 2016. The first stilwerk store was successfully established in the Port of Hamburg in April 1996 and now hosts 28 shops with a total commercial area of 11,000 square metres. Hamburg’s stilwerk is housed in a protected brick building, a former malt factory with a history that dates back to the 17th century. The façade and many of the malt factory’s historical elements were preserved in keeping with specifications for monument preservation when the building was restored and converted into the stilwerk store.

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