13/04/2015

More Freedom in Industrial Design: AXOR Introduces New AXOR WaterDream with ECAL/University of Art and Design Lausanne

Black “lotus” mixer spout

Fuorisalone 2015 in Milan

AXOR unveiled a new vision of freedom in industrial design at Fuorisalone 2015 – a universal fixture base that allows bespoke spout designs to be attached using an easy click-in system. This charming combination of high-quality fixture components and unique spouts was on display in April 2015 at the Axor showroom DURINIQUINDICI in Milan’s Via Durini 15.

For several years, AXOR has been dealing with the question of how best to achieve the greatest freedom in industrial design. Together with ECAL, the renowned University of Art and Design in Lausanne, Switzerland, AXOR developed conceptual answers to this question, and moreover, produced crafted and hand-blown glass spouts – the AXOR WaterDream 2015.

„With ECAL we found a creative partner who approached our AXOR WaterDream project with great passion and an artistic spirit", Philippe Grohe, Vice President Design Management at Hansgrohe SE, explains. „Our technical innovation, a new fixture base, served as the starting point for the design students in creating their own, personal spouts. We are now very much looking forward to presenting the result of our collaboration to a design-savvy audience in Milan". And Alexis Georgacopoulos, Director of ECAL adds: „We regularly receive the opportunity to work with world-famous brands – especially in the field of industrial design. The AXOR WaterDream project is a perfect example because it has allowed our students to conceptually experiment with what they have learned, without losing sight of the innovation". Complete Freedom in Design with the AXOR U-Base The key to this new freedom in industrial design is the AXOR U-Base – an innovative fixture base that provides the quality of an industrially produced product. From standardized spouts to bespoke original pieces – the latter of which are supported by the AXOR Manufaktur, an exclusive service area within the Hansgrohe production facilities – the AXOR U-Base allows countless combination possibilities. The AXOR WaterDream For more than 20 years now AXOR has been developing alternative visions for the bathroom as a living space. In this regard, the focus is also on providing additional scope for creative development, for breaking down established behavior patterns, and for conducting an open, interdisciplinary dialogue – with internationally renowned design partners such as Jean-Marie Massaud, Patricia Urquiola, the Bouroullec brothers, Front or Nendo. Bachelor and Master Students of ECAL now join these ranks with their own personal AXOR WaterDream.

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