23/01/2015

“Best of Best” Award for the Transparent AXOR Starck V Washbasin Mixer

“Best of Best” Award for the Transparent AXOR Starck V Washbasin Mixer

Philippe Grohe Accepts the Interior Innovation Award 2015 in Cologne for the Second Time in a Row

January 2015. Highest accolades: at the international furniture trade fair, imm cologne, AXOR won one of the most prestigious design awards of the interior design and furnishings community – the Interior Innovation Award "Best of Best" 2015. For the revolutionary washbasin mixer AXOR Starck V, Philippe Grohe, Vice President Design Management at Hansgrohe SE, accepted the coveted prize at the official opening celebration of the trade fair. Among the 15 winners of the coveted "Best of the Best" title, the washbasin mixer developed in collaboration with French designer Philippe Starck, was the only sanitary fixture. In function, the mixer with its transparent spout, creates a fascinating vortex, which translates into an intense water experience at the washbasin.

"AXOR Starck V is the result of the successful combination of high expertise in water and product design, and decades of experience in bathroom planning and design," says Philippe Grohe, Vice President Design Management at Hansgrohe SE. "With the Interior Innovation Award – ‘Best of Best’, the jury acknowledges our innovative performance and honors our design process."

Organic Design and the Aesthetics of Transparency
The discreet, unobtrusive presence of the organic, transparent design lends each bathroom ambience a special emphasis. The transparency of the mixer acts as a technical, and as an aesthetical component, making water visible and allowing the body of the mixer to blend in completely with its environment. The open spout of the mixer contributes toward the water experience, creating an emotional link between the user and the element of water. Organic Design and the Aesthetics of Transparency The discreet, unobtrusive presence of the organic, transparent design lends each bathroom ambience a special emphasis. The transparency of the mixer acts as a technical, and as an aesthetical component, making water visible and allowing the body of the mixer to blend in completely with its environment. The open spout of the mixer contributes toward the water experience, creating an emotional link between the user and the element of water. Using Technology and Innovation to Create a Compelling Water Experience With the beauty and dynamic movement of its vortex, AXOR Starck V, combines the functional and emotional aspects of water at the washbasin – in the process, a mere utility is enhanced to become an invaluable resource. In line with the Hansgrohe principle of aesthetic, functional and sustainable product development, AXOR Starck V excels with a number of technological innovations. For instance, the spout of the mixer is made from organic crystal, a particularly robust, durable material. In addition, the mixer provides a reduced flow rate of 4 l/minute – without any compromise to the water experience. The open, rotatable, and detachable spout offers additional comfort: flexible installation of the mixer body in combination with the washbasin and easy cleaning in the dishwasher.

The Interior Innovation Award was created in 2002 by the imm cologne and the German Design Council. It remains one of the most important design awards in the furniture and interior design industry today, and it is given in recognition of the most innovative designs in all product categories. The imm cologne sponsors the competition, which is organized by the German Design Council.

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