13/04/2015

More freedom in industrial design: Axor presents new Axor WaterDream with ECAL/University of Art and Design Lausanne

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Fuorisalone 2015 in Milan

At the Fuorisalone 2015, Axor unveiled a new vision of freedom in industrial design: a universal mixer base, onto which bespoke spouts can be fitted. The alluring combination of high-quality mixer components and unique spouts was on display from 13 to 17 April at the Axor Showroom DURINIQUINDICI at Via Durini 15 in Milan.

For several years, Axor has been dealing with the question of how best to achieve the greatest possible freedom in industrial design. In conjunction with ECAL, the renowned University of Art and Design in Lausanne, the brand has formulated conceptual solutions to this question, and has also produced hand-crafted one-off designs made of hand-blown glass – the Axor WaterDream 2015.

“In ECAL we discovered a creative partner who approached our Axor WaterDream project with tremendous enthusiasm and creative skill”, explained Philippe Grohe, Vice President of Design Management at Hansgrohe SE. “For the design students, our technical innovation, a new mixer base, served as the starting point for developing completely unique mixer spouts. We can now look forward to presenting the results of our collaboration to a design-savvy audience in Milan.” Alexis Georgacopoulos, Director of ECAL, added: “We regularly get the opportunity to work with world-famous brands – especially in the field of industrial design. The Axor WaterDream project is a perfect example because it has allowed our students to conceptually experiment with what they have learned, without losing sight of the innovation”.

Complete creative freedom with the Axor U-Base
The key to this new freedom in industrial design is the Axor U-Base – an innovative mixer base that offers the quality of an industrially manufactured product. From standardised spouts to bespoke one-off designs, the Axor U-Base offers countless combination options supported by the Axor Manufaktur, an exclusive service division within Hansgrohe's production facilities.

The Axor WaterDream
For more than 20 years now, Axor has been developing visions for designing the bathroom as a living space. In this regard, the focus is also on providing additional scope for creative development, breaking away from established behavioural patterns and conducting an open, interdisciplinary dialogue – with internationally renowned design partners such as Jean-Marie Massaud, Patricia Urquiola, Front or Nendo. Bachelor and Master students from ECAL have now joined these ranks with their own personal Axor WaterDream.
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