10/03/2015

Elegance and Magic: AXOR Presents Unique Shower Products for the Modern Bathroom with Front and Nendo

AXOR shower with integrated lamp

Philippe Grohe presented the AXOR ShowerProducts for the first time in the fall of 2013

March 2015. AXOR presented its shower products with Front and Nendo for the first time in the fall of 2013. The innovations developed together with the Swedish design trio Front and the Japanese design studio Nendo impress with their austere yet unique design.

"With the AXOR ShowerProducts designed by Front, our focus is on intuitive use: despite their sophisticated aesthetics, the individual components provide concrete benefits," says Philippe Grohe, Vice President of Design Management at Hansgrohe SE. "With the AXOR LampShower designed by Nendo, we succeeded in opening the traditionally isolated bathroom towards the living room through the addition of an elegant piece of furniture," the grandson of the company’s founder Hans Grohe explains. AXOR LampShower Designed by Nendo: Increased Comfort for the Bathroom Oki Sato, the creative brain behind the Japanese design studio Nendo, magically fuses light and water with the new AXOR LampShower. "Neither a lamp nor a shower, it is a hybrid," says the 36-year-old Sato. The lightness of the visual design and the combination of light and water impart a heightened sensual dimension on the shower. Contributing to this effect are the wide-rimmed shower crest and the warm ambient lighting. "The natural blending of light and water in the new AXOR LampShower gives the bathroom a cozier feel, and, by doing so, it contributes significantly towards decreasing the pace of our increasingly hectic lives," explains Philippe Grohe. The AXOR LampShower is available in ceiling- and wall-mounted versions. In addition to the standard chrome finish, the products can be individualized with the application of a range of special finishes through the AXOR Manufaktur. AXOR ShowerProducts Designed by Front: the Industrial Appeal of the Shower The new AXOR ShowerProducts designed by Front allow us to experience water pathways in their most original form. "With our product we want to draw attention to the hidden aesthetics of technology in a particularly elegant way, turning pipes, joints, valves and funnels into a charming design object," explains Charlotte von der Lancken. In this way, a simple funnel becomes a well-proportioned showerhead, for example. "Front show us how traditionally purpose-specific components of a shower can be transformed into a visually appealing design object," adds Philippe Grohe. A total of five AXOR products for the shower zone bear the signature of Front: a hand shower, a shower set consisting of a hand shower, a wall bar and a shower hose, an overhead shower as a ceiling- or wall-mounted version with two different spray types, and a showerpipe consisting of a thermostat, a height-adjustable overhead shower and a hand shower.

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